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Management and Communication

Achievements

Student-Research

Partnerships

  • Introduction

In the era of rapid technological advancement and global connectivity, the knowledge and digital economy are emerging as transformative forces in economic development and societal progress. For Palestine, particularly within the dynamic academic and professional environment of An-Najah National University, embracing and fostering the knowledge and digital economy presents an unparalleled opportunity to address socio-economic challenges, drive innovation, and integrate with global economic trends. The Faculty of Management and Communication is uniquely positioned to lead this initiative by establishing a dedicated research group focused on exploring, analyzing, and advancing the knowledge and digital economy.

  • Objectives
  1. Analyze Current Trends and Gaps of the knowledge and digital economy in Palestine.
  2. Promote Innovation and Entrepreneurship within the digital economy.
  3. Develop Policy Recommendations for policymakers to create an enabling environment for digital transformation.
  4. Align education and training programs with the evolving demands of the knowledge and digital economy.
  5.  Position An-Najah National University as a hub for research and collaboration in the digital economy at regional and international levels.
  • Research Themes
  1. Knowledge Economy in Palestine
  2. Digital Transformation and Innovation
  3. E-Governance and Policy
  4. Workforce Development and Skills
  5. Economic Resilience and Sustainability
  6. Communication in the Digital Era
  • Expected Outcomes
  1. High level scientific publications in knowledge and digital economy
  2. Comprehensive reports on the state of the knowledge and digital economy in Palestine.
  3. Evidence-based policy recommendations for enhancing digital transformation.
  4. Curriculum development initiatives aligned with market needs.
  5. Strategic frameworks for fostering entrepreneurship and innovation.
  6. Publications in academic journals and presentations at international conferences.
  • Impact

The establishment of this research group will position An-Najah National University as a leader in advancing the knowledge and digital economy in Palestine. By addressing critical challenges and fostering innovation, the group will contribute to economic growth, job creation, and regional integration. This initiative will also enhance the university's reputation as a center for excellence in research and collaboration on global issues.

 

For further details, please contact Dr. Rabeh Morrar, the research Group Coordinator Name, Associate Professor in Innovation Economy, Faculty of Management and Communication, An-Najah National University, email: [email protected]